Dear Partner,
We’re about to close out another year—our 40th as a company—and like many other CEOs, I have a mild case of the “year-end reflections.”
It’s a strange condition, and my case is especially peculiar. Most leaders want to use this space – and take your precious time – to recount everything their organizations have accomplished this year.
But in my case, I just want you to know how much I appreciate you.
In a world of quick fixes, rapidly changing consumer trends, and flashy health advice, your work stands apart. You’re doing something rare and deeply meaningful: you’re solving complex problems for your patients, empowering them to live healthier, fuller lives.
You choose to look beyond prescriptions and profits. You see each patient as a whole person—not a set of symptoms. You listen. You guide. And you care in ways that too often go unrecognized.
- Our established healthcare system prioritizes prescriptions over prevention, while the root-cause medicine you practice is undervalued or even misrepresented.
- Regulations threaten your tools and scope of practice and make earning the living you deserve difficult.
- Meanwhile, social media influencers with loud voices and lucrative endorsement deals offer shallow health advice that distracts your patients at best and is incorrect at worst.
- And online retailers treat your patients like commodities, attempting to lure them away with products that are high in glam and low in quality.
And yet, you persist. You remain committed to what’s true—that health is a journey, not a transaction. That real, lasting wellness requires commitment, expertise, thoughtfulness, and time.
And please hear me on this: it’s working. Your impact on your patients and their families is immeasurable.
When you help someone achieve better health, you don’t just improve their life—you change it. You give parents more time with their kids. You help people reclaim energy, vitality, and relationships. You create moments of joy, freedom, and possibility.
For all those reasons, you are the hero in this story.
As a company, we’ve spent 40 years striving to be the kind of partner you deserve: one that shares your values, respects your mission, and supports your purpose-driven work. That commitment won’t change.
Thank you for trusting us to serve you. But more importantly, thank you for showing up every day for your patients. The world is far better for the work you do, and we’re honored to stand beside you.
President & CEO